by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing, Public Relations
In the fast-paced world of public relations, the press release remains a cornerstone of effective communication. But what separates a good press release from a truly impactful one? The answer lies in the art of copywriting. The Essence of Impactful Copywriting...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Interactive, Marketing
If you’re as passionate about advertising as I am, you’ve probably noticed how technology has transformed how we connect with our audience. It’s like every decade has its own magic trick, changing the game and keeping us on our toes. Let’s take...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Economic uncertainty and recession potential can give rise to an urge to clamp down on spending for both consumers and companies. Unfortunately, advertising and marketing are often among the first areas to suffer the most significant business cutbacks. Of course, no...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Marketing is the face of an organization. Marketing teams handle the organization’s branding, digital presence, SEO, marketing materials and content, media relations, advertising, and internal and external communications. Regardless of the marketing team’s size and...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Social Media
We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media...
Recent Comments