by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Economic uncertainty and recession potential can give rise to an urge to clamp down on spending for both consumers and companies. Unfortunately, advertising and marketing are often among the first areas to suffer the most significant business cutbacks. Of course, no...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Marketing is the face of an organization. Marketing teams handle the organization’s branding, digital presence, SEO, marketing materials and content, media relations, advertising, and internal and external communications. Regardless of the marketing team’s size and...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Social Media
We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
Fresh foods certainly had an easier time of it back in the day, didn’t they? The milkman brought cow’s milk fresh from the dairy right to your doorstep. The local store had only the produce and meats that could stay fresh in the short distance from farmers’ fields or...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
When I heard that “PR” was a popular search term that drove traffic to our website, it got me thinking about public relations and what makes it so widely searched. Most people are probably searching to learn the differences between public relations and marketing....
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