Kathy Broniecki on AI helping business efforts

If you’re as passionate about advertising as I am, you’ve probably noticed how technology has transformed how we connect with our audience. It’s like every decade has its own magic trick, changing the game and keeping us on our toes. Let’s take a walk down memory lane and see how we’ve arrived at the AI wonderland we’re in today!

The Digital Leap

Remember when the internet was just getting started? It felt like the wild west of advertising. Moving from traditional methods (I’m talking print, billboards, and TV commercials) to digital was like swapping a bicycle for a sports car overnight. Suddenly, we could reach people across the globe with just a few clicks. While it wasn’t about personalizing experiences yet, it sure expanded our playground. It was all about spreading the word far and wide, and boy, was it exciting!

Data Analytics: Our Compass

Then came data analytics, our trusty compass in the vast digital sea. This wasn’t just about knowing where we were; it was about understanding who we were talking to and what made them tick. It was a game-changer. For the first time, we could peek into the minds of our audience, see patterns, and adjust our strategies with actual evidence. It felt like having a secret conversation with each customer, whispering, “I know what you like.”

Enter AI: Our Magic Wand

And just when we thought it couldn’t get any better, AI strolled in, waving its magic wand. This isn’t just another step; it’s a giant leap into the future of advertising. AI has taken the data we’ve been collecting and turned it into a goldmine of insights, predictions, and personalized experiences. It’s like having a superpower that allows us to be everywhere, anticipate what our audience wants, and create messages that resonate with them on a personal level. The best part? It keeps getting smarter and more intuitive, helping us create not just ads but connections that matter.

Looking back, it’s clear that each new technology, from the internet revolution to data analytics and now AI, has paved the way for deeper, more meaningful connections with our audience. What excites me the most is how we, as advertisers, can use these tools not just to sell but to create genuine relationships, tell stories that touch hearts, and, ultimately, make a difference.

AI might be our newest tool, but it’s more than that. It’s a reminder that at the heart of all this technology, there’s a conversation happening—a conversation between real people. And that’s what advertising is all about, isn’t it?

So, here’s to the journey we’ve been on, and here’s to where we’re going. With AI in our toolkit and a passion for connecting, the possibilities are endless.

How Envoy, Inc. Uses AI For Your Marketing Success

Contact us to learn more about how we are using AI for your marketing success.