by Brooke Ortner, Media Director | Interactive, Marketing
You have your logo and tagline ready to go. The visuals of your ad are eye-catching and pack a punch. So what’s next? One very important piece to the puzzle is ensuring your assets are put in front of your intended audience as effectively and efficiently as...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Interactive, Marketing
If you’re as passionate about advertising as I am, you’ve probably noticed how technology has transformed how we connect with our audience. It’s like every decade has its own magic trick, changing the game and keeping us on our toes. Let’s take...
by Brooke Ortner, Media Director | Marketing
For years, brands like yours have been using third-party cookies to harvest data in digital marketing, track user activity and engagement, and inform future advertising strategies. Recently, Google announced it would be removing all third-party cookies from its Chrome...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Economic uncertainty and recession potential can give rise to an urge to clamp down on spending for both consumers and companies. Unfortunately, advertising and marketing are often among the first areas to suffer the most significant business cutbacks. Of course, no...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Marketing is the face of an organization. Marketing teams handle the organization’s branding, digital presence, SEO, marketing materials and content, media relations, advertising, and internal and external communications. Regardless of the marketing team’s size and...
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