by Sarah Nelson | Interactive, Marketing
5-Step Website Audit 1. User-Friendliness of Design and Navigation Layout: Assess the overall layout of the website. Is it clean and intuitive? Are the sections logically arranged? Menu: Evaluate the main navigation menu. Is it easy to find and use? Does it contain...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing, Public Relations
In the fast-paced world of public relations, the press release remains a cornerstone of effective communication. But what separates a good press release from a truly impactful one? The answer lies in the art of copywriting. The Essence of Impactful Copywriting...
by Brooke Ortner, Media Director | Interactive, Marketing
You have your logo and tagline ready to go. The visuals of your ad are eye-catching and pack a punch. So what’s next? One very important piece to the puzzle is ensuring your assets are put in front of your intended audience as effectively and efficiently as...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Interactive, Marketing
If you’re as passionate about advertising as I am, you’ve probably noticed how technology has transformed how we connect with our audience. It’s like every decade has its own magic trick, changing the game and keeping us on our toes. Let’s take...
by Brooke Ortner, Media Director | Marketing
For years, brands like yours have been using third-party cookies to harvest data in digital marketing, track user activity and engagement, and inform future advertising strategies. Recently, Google announced it would be removing all third-party cookies from its Chrome...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Marketing
Economic uncertainty and recession potential can give rise to an urge to clamp down on spending for both consumers and companies. Unfortunately, advertising and marketing are often among the first areas to suffer the most significant business cutbacks. Of course, no...
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