by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
As we celebrate Envoy’s 30th anniversary this year, I’d like to take a moment to look back at the past and appreciate how far we’ve come. From Humble Beginnings … In 1987, I started working at an advertising agency called Hudson Stevens Mailliard. The offices were in...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
Everybody likes a good story. Stories can take you on a journey, open your eyes to a new idea or concept, or encourage you to fix something in the world. Why, then, are most press releases so boring and phoned-in? Part of it’s due to the process. At many companies,...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
Your product packaging is a miniature billboard that’s seen by countless potential customers every day. It does much more than convey the contents of its package; it speaks to consumers from the shelf, saying, “Choose me, not that other one!” At least, it should. If...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
Your marketing department is slammed. Even if you had the budget to add a couple more team members, you wouldn’t have the time or resources to bring them up to speed and catch up on all the work that needs to be done. New requests are piling up, making it hard to keep...
by Kathy Broniecki, APR, Chief Executive Officer/Owner | Uncategorized
You receive a phone call in the middle of the night. Something bad has happened, and it involves your company. You check Twitter. Nothing… yet. But you know it could blow up all over social media soon or become the lead story on the morning news shows. What should you...
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