by Brooke Ortner, Media Director | Uncategorized
By now, you have heard various information about the notorious Facebook Cambridge Analytica scandal, but what does it really mean for users and the marketing industry? Here’s our take on the impact of the scandal. What Happened? Marketers and many users know that...
by Brooke Ortner, Media Director | Uncategorized
Smart marketers know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...
by Brooke Ortner, Media Director | Uncategorized
Experts have long sung the praises of social media. “Ignore it and get left behind!” they crow. “Every company needs to be on Facebook, LinkedIn, Twitter, Yelp and Instagram!” But take heed: Just because you can doesn’t mean you should. Many companies, particularly...
by Brooke Ortner, Media Director | Uncategorized
You’ve made your company Facebook and Twitter pages, you’ve carefully crafted a post or tweet, and you hit send. Social media is easy, right? Now, just sit back and wait for the likes and favorites to roll in. Not so fast. There’s a lot more to social marketing than...
by Brooke Ortner, Media Director | Uncategorized
Anyone involved in the digital landscape knows that what’s hot one day can be old news the next. The landscape is constantly changing, and new technologies bring new opportunities. Digital in particular has evolved considerably over the last decade, including the...
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