by Brooke Ortner, Media Director | Uncategorized
If you’ve worked in social media or have looked into using social media as part of the marketing or PR strategy for your business, surely you’ve run into the this age-old question: What’s the ROI for social media? Business owners and decision-makers are expected to...
by Brooke Ortner, Media Director | Uncategorized
As you’ve likely noticed, the digital world is ever-changing and fast-moving. Google is the undeniable leader in setting the pace for digital evolution, so my team and I pay attention to its algorithm and services updates. Google has the ability to reach more than 90...
by Brooke Ortner, Media Director | Uncategorized
Consumers, their desires and their behaviors are changing more rapidly than ever before, and this has put a new spin on the age-old search for earning consumer trust, generating leads new leads and converting those leads into new customers. And now, we want to do all...
by Brooke Ortner, Media Director | Uncategorized
By now, you have heard various information about the notorious Facebook Cambridge Analytica scandal, but what does it really mean for users and the marketing industry? Here’s our take on the impact of the scandal. What Happened? Marketers and many users know that...
by Brooke Ortner, Media Director | Uncategorized
Smart marketers know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...
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