by Envoy Contributor | Uncategorized
Marketing managers and PR professionals often find themselves in a quandary. Someone in the organization just found out their competitor is using a social media channel that your company isn’t. Maybe they read about a hot new app on the plane or saw a clip about a...
by Envoy Contributor | Uncategorized
Here at Envoy, we develop creative work with a singular purpose: to advance our clients’ goals — whether that means increasing sales, improving brand recall or inducing a particular action. And, we measure our success by these same metrics. Occasionally, however, we...
by Envoy Contributor | Uncategorized
Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among the most important. It’s crucial that each and every page on your site has unique copy containing the keywords and...
by Envoy Contributor | Uncategorized
It may sound counterintuitive, but longer search terms are often more effective than generic ones when it comes to converting visitors into buyers. They can also have a significant effect on your SEO efforts. Regardless of your industry, the path to purchase can be a...
by Envoy Contributor | Uncategorized
It’s always a good idea to keep an eye on your competitors. Staying on top of their promotions, campaigns and social media activity can help you and your sales team stay ahead of the pack. Yes, you can sign up for all sorts of monitoring software programs and...
Recent Comments