by Jim Wolf, Web Developer | Uncategorized
Truly there is nothing more compelling than real life. Even the greatest actor working from the greatest script can’t match reality for dramatic impact. This makes the testimonial approach one of the most powerful and effective storytelling methods out there. (It also...
by Jim Wolf, Web Developer | Uncategorized
Choosing talent for a voice-over can be a lot more difficult than it might at first seem. After all, if your concept requires a voice-over, rather than words spoken by onscreen talent, this disembodied person will be required to carry the bulk of your spot’s message,...
by Jim Wolf, Web Developer | Uncategorized
Over the past 20 years, I’ve worked at several companies, each with its own culture. Some encouraged and valued innovation and creativity; others feared straying too far from the familiar. These companies might have said, “Be creative!” but what they really meant was...
by Jim Wolf, Web Developer | Uncategorized
Forget what you’ve been told about the “so-called” advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning keywords into a giant marketing black hole — where time and money goes in, but the returns don’t often...
by Jim Wolf, Web Developer | Uncategorized
As a recent graduate, I’m still unsure of what I want to do for the next 40 years of my life. I still can’t believe how young our society forces people to dictate the rest of their life at such a young age. Picking what you want to do forever with a major when you’re...
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