As an editor, I see a common problem in everyday writing: random capitalization. This is the term editors use when someone capitalizes words they believe are special for no logical reason — and certainly no grammatical reason — other than they think they’re important.
The Internet has made random capitalization epidemic. On the Web, anyone can instantly become a writer. Look at a website from just about any small business, amateur blogger or even midsized businesses, and you’ll find random capitalization gone rampant.