Video podcasting has been around for nearly two decades, but now it’s extended onto platforms like YouTube, Spotify, TikTok, and Instagram! Yes — places where audio meets visual flair. Video podcasting is transforming the way we dive into content, spicing up the listening experience and opening up more sharing possibilities.
YouTube: The Undisputed Podcast King
No shocker here: YouTube has claimed the throne as America’s go-to podcast platform, outshining Spotify and Apple Podcasts. According to the latest Edison Podcast Metrics, a whopping 31% of weekly podcast listeners aged 13 and up prefer the YouTube vibe, with Spotify trailing at 27% and Apple Podcasts at 15%. (That’s based on some solid research from 20,000 podcast lovers in the U.S. — that’s like the size of my hometown!)
Thanks to the rise of video podcasting, creators are jumping on board and churning out content in both audio and video formats. With cameras and microphones now as accessible as your drive-thru coffee shops, everyday folks are stepping into the spotlight like never before!
Long-Form vs. Short-Form: What Viewers Want
Time is like a diamond, forever. YouTube viewers generally dig videos that are 10 minutes or under, but podcast listeners are in it for the long haul — sometimes up to an hour! This opens the door for deep dives and vibrant discussions that outlast the usual quick clips you find on the “interwebs.” 🙄
And let’s not forget the power of visuals! With on-screen graphics and video demos, educational content can convey more, captivating audiences beyond the plain old show notes and helpful links. Research shows that Gen Z podcast fans are all about that visual connection; it brings context to the conversation and builds a real bond with the podcaster.
By recording podcasts on video, creators can mix it up by sharing the audio separately and slicing out clips for social media — talk about broadening their audience!
Why YouTube is a Gold Mine for SEO
As the second largest search engine, YouTube is a gold mine for SEO optimization, driving traffic like a well-oiled police cruiser. Unlike audio podcasts, which see their rankings dip shortly after launch, engaging videos can keep attracting views (and listens!) over time. This is a big reason why YouTube is holding strong as the top podcast platform.
Turn Your Podcast into a YouTube Success Story
By partnering with Envoy, we can help you with video production, digital advertising, and strategic communication to get your business to shine in the digital landscape. Whether you’re a solo creator or a business aiming to incorporate video podcasting into your marketing, working with Envoy can help your content reach the right audience and maintain engagement long after launch. Let’s take a new view in capturing listeners!
