Penny Hatchell, president and co-owner of Envoy, Inc., has dedicated over 40 years to the advertising industry. Her extensive experience in direct marketing, production, and printing, combined with her talent for directing creative, production, and administrative departments, has made her a key figure in the field. Penny’s understanding of client needs ensures that Envoy consistently delivers outstanding services and successful campaigns to its clients.
Penny’s journey into the advertising world began at a young age, inspired by her mother, a trailblazer in the industry. Watching her mother navigate the dynamic advertising world with passion and creativity ignited Penny’s interest and commitment to the field. With her passion and expertise, she’s become a pro at making sure the right creative is used to reach the right people.
Throughout her career, Penny has been involved in community and professional organizations. She is a member of the American Advertising Federation Omaha, where she has served on the Executive Board, as Treasurer, on the Legislative Committee, and as Membership Chair. Her dedication to service extends to past board memberships with the Ronald McDonald House Charities of Omaha, Mid America Direct Marketing Association, Pinnacle Co-Chair American Marketing Association, and the Westside/Westgate Athletic Association. Additionally, she has served as a Diplomat on the Small Business Council for the Fremont Area Chamber of Commerce, and as an advisor for Westside School District.
Penny’s contributions to the industry have been recognized with numerous awards, including the American Advertising Federation’s 2020 Silver Medal and an award for Ethics in Advertising in April 2016.
What do you think are the best skills that you bring to your job?
I bring an eye for detail that’s almost obsessive, and the ability to understand the consumer journey. Plus, my 40+ years in the advertising industry don’t hurt!
Name three words that describe you.
Meticulous, Creative, Fun-loving.
What are you happiest doing when you’re not working?
When I’m not working, I’m spending time with my grandson. He’s the light of my life. I also get a strange amount of joy from cleaning and organizing. There’s nothing like the satisfaction of a well-organized closet or a spotless kitchen!
What would be your personal motto?
A place for everything and everything in its place – both in life and advertising.
What’s a brush with fame you’ve had? Famous person/Celebrity you’ve bumped into?
I once had the pleasure of meeting Warren Buffett at a charity event in Omaha. I was a bit starstruck but managed to keep my cool. His wisdom and down-to-earth nature left a lasting impression on me.
What’s the worst piece of advice you’ve been given?
The worst advice I’ve ever been given was to play it safe and stick to traditional methods. Where’s the fun in that? Innovation and taking risks are what make this industry exciting and successful. Besides, cleaning out the cobwebs of old ideas is just as satisfying as cleaning a cluttered closet!
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