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A Lot Can Change in 30 Years

As we celebrate Envoy’s 30th anniversary this year, we’re taking a moment to look back at the past and appreciate how far we’ve come. We have so many stories to tell, but none of them could be told without you, our clients. Thank you for making a memorable, joyful imprint on our past 30 years. We celebrate you; we celebrate our talented co-workers, past and present; and we celebrate great advertising!

Advertising and marketing certainly have come a long way in the last three decades. We have always prided ourselves on keeping our finger on the pulse of the industry to provide our clients with the latest creative services, strategies and technologies.

Our three most senior team members shared just a few of their reminiscences about Envoy’s humble beginnings in 1988.

“When I was hired in 1987, our offices were in a historic, two-bedroom house that had been converted to offices. I guess if one were to measure success by office space, we’ve come a long way!”

— Kathy Broniecki, Co-Owner and CEO, Started at Envoy in 1987, before name changed to Envoy

“Our founder used to tell me to shoot a basketball through the hoop in our lobby and if I made it, he’d let us go home early. The only problem was that I had to stand about 20 feet away and I never made the basket.”

— Penny Hatchell, Co-Owner and President, Started at Envoy in 1991

“There was no media software, so we had to be pretty good with math and have a lot of paper and mechanical pencils – and of course our over-sized adding machines.”

— Barb Chvala, Executive Assistant, Former Media Director and Partner, Started at Envoy in 1991

It Was an Arduous Journey, but It Was Worth It

In 2016, I set out on the path to earning the Accreditation in Public Relations (APR), an internationally recognized accreditation governed by the Universal Accreditation Board. The APR process trains public relations (PR) professionals to adeptly fuse contemporary strategies and tactics with longstanding communications principles.

I had a long road ahead of me, and I knew the studying and testing often could be grueling. But I believe, as does everyone at Envoy, that our clients deserve the absolute best in everything we deliver. We think that our clients are worth a little extra work if we can bring better results for them.

By working toward the APR, I could demonstrate mastery of today’s strategic communications practices and my commitment to lifelong learning and ethical standards. As a longtime PR professional, the APR was the next step I could take to broaden my proficiency in PR, and I felt driven to do that.

The road to accreditation was long, but I knew it would be. I had to work classes and study time into my schedule, which was already pretty full with the agency, my grandkids and other commitments. But I was determined to do it.

I completed the final part of the comprehensive Examination for Accreditation in Public Relations process in March, and I was so proud to be handed that little gold pin that I knew starting this journey two years ago was the right decision. Although I set out with the intention of bringing more to the table for Envoy’s clients, I also was rewarded with a sense of achievement for myself. I call that a win-win.

Kathy Broniecki

‘The Ride of Your Life’
Shatters Campaign Performance Records

Hiland Dairy's “The Ride of Your Life” campaign was unquestionably its most successful campaign to date in terms of consumer response, and the promotion far exceeded our planned metrics and goals.

The campaign kicked off on March 1, 2018, with integrated digital and social media efforts. Consumers began responding immediately, answering Hiland Dairy’s call to enter for a chance to win one of two family trips to Silver Dollar City, home of Hiland Dairy's newest ice cream flavor, Time Traveler Ice Cream, named after Silver Dollar City's newest roller coaster. Each prize package was designed to accommodate a family of four.

Campaign Highlights

Learn more about the campaign here. It will be hard to top this campaign, but, at Envoy, we're always up for a challenge!