I Was a Nielsen Household

Mar
01

Most people are familiar with the Nielsen, the company with the ratings that determine television programming. I’ve always been jealous of Nielsen households, those people with the power to decide that “The Bachelor” and sports are awesome and that “Firefly” and “Pushing Daisies” weren’t. I have also always wanted to have my say with Nielsen, informing the company of what is great TV (“Firefly” and “Pushing Daisies”) and what is awful (“The Bachelor” and sports).

In December, I received a survey from Nielsen asking for information about my household: how many people reside in it, how many TVs I have, whether I have cable, etc. Included was $2 for my time, and the letter said that if I was selected as a Nielsen household I would receive another $5. But I didn’t return my survey for the cash. I returned it so I could voice my opinion about television programming.

With only one person in my house, no children, two TVs and basic (analog) cable, I expected Nielsen to throw my survey out the car window while driving on the freeway. I fit some demographic they were looking for, though, because I received a phone call that I was selected to become a Nielsen household. It was a very exciting day.

I always imagined that Nielsen households had some sort of high-tech monitoring device connected to each TV to track what the family was watching and electronically send that information to Nielsen. I also imagined that Nielsen households had these magic boxes on their TVs for a year or longer.

I was wrong. When I received my packet from Nielsen, it included “diaries” for each television, instructions about how to use the diaries and, as promised, $5.

As a Nielsen household, I had to track each television’s activity for one week in the diaries. One diary was assigned to each TV, and that diary stayed with that TV throughout the week. Tracking a TV’s activity not only required recording what shows I watched, but it also included recording when the TV was off, when it was on but I wasn’t listening or watching. When the week was over, I sent my diaries in to Nielsen.

During my weeklong journey to show Nielsen just what good television programming is all about, there were no sports in my diaries, no reality TV or obnoxious daytime talk shows. I showed my support for Conan O’Brien rather than Jay Leno. Maybe some of the good shows I like on TV will survive and make an appearance next season.
 

16 comments

Loren

wrote 1 week 1 day ago

I have been waiting for someone to share this post. This has actually made me think and I hope to read more. Thanks a lot for sharing with us. for-faireducation |

Millabrain

wrote 1 week 5 days ago

Many thanks for this brilliant post! Many points have extremely useful. Hopefully you'll continue sharing your knowledge around. koratrealestate.org |

Emma

wrote 4 weeks 6 days ago

You’ve got some interesting points in this article. I would have never considered any of these if I didn’t come across this. Thanks!. http://www.xpressionsbysarah.com |

Bola Bombilly

wrote 5 weeks 2 days ago

Turut berkunjung ya Boss. http://www.ajangbola.com/

Anonymous

wrote 5 weeks 2 days ago

I am looking for an rushed essay that can parent numerous endeavors at the tantamount cycle. This consequently convokes for a liturgy that has numerous dramatists. Which duty would you suggest from the alones you own written for?

Anonymous

wrote 14 weeks 19 hours ago

This is by deep the why not try these out! I get wearied numerous of such dutys however none has delivered so epically. I got the writing on clock, it was quite through moreover I did not contain to yield over many.

archiearnold

wrote 14 weeks 1 day ago

Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. A great read. http://ibc.betnesia.com/

heathkinfe

wrote 14 weeks 1 day ago

Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work http://jayaliga.com/

Anonymous

wrote 14 weeks 3 days ago

We run the complete my Essay State! We started external as a tiny clique of ambitious hacks furthermore per solid process also promising blogs love yours, we enjoy matured against this. Pronto we attempt juniors the superior answers for sum their chore wishs.

ahli kunci surabaya

wrote 23 weeks 2 days ago

Ahli Kunci di Surabaya Membuka Layanan domestik dan komersial di Surabaya dan Sekitarnya,Kami membuka layanan yang aman dan Juga Profesional ahli kunci surabaya pakar kunci surabaya pakar kunci surabaya

hockey

wrote 30 weeks 1 day ago

Kaup and Shockey work as a team to manage the agency’s account service staff. 192.168.1.100 192.168.0.1

Anonymous

wrote 43 weeks 1 day ago

http://www.walthortonfineart.com/init.html

firma mutari cluj

wrote 46 weeks 11 hours ago

It's aan awesome post for all the web visitors; they will obtain advantage from it I am sure.

vente écrans cassés iphone 5s

wrote 1 year 22 weeks ago

I was recommended this website by my cousin. I'm not sure whether this post is written by him as no one else know such detailed about my problem. You are amazing! Thanks!

Katbron

wrote 5 years 12 weeks ago

Amy I'm so jealous! I always wanted to be a Nielsen household - however, they always disqualified me for being employed in the advertising industry. Apparently they don't do that anymore. Here's to hoping you watched enough Deep End to keep it on another season:)

Add your comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
4 + 8 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

@EnvoyInc on Twitter

  • Sally, Kelly and Lee got schooled on trademark and copyright laws at today's AAF Omaha's AdBites luncheon put on... http://t.co/ikgnPhN2Vj
    Tue, 05/19/2015 - 14:34
  • A new addition to the Envoy team this week... please join us in welcoming Lee Turkovich as our new Jr. Account... http://t.co/CXIH2vZbZc
    Fri, 05/15/2015 - 10:00
  • RT @katbron: just ate a kolache in honor of @PennyHatchell anniversary @EnvoyInc - sometimes you just have to sacrifice.
    Wed, 05/06/2015 - 12:12
  • @katbron We're all allotted one microwave mishap... but any more than that and there will be consequences.
    Wed, 05/06/2015 - 12:12
  • We attended the Boys Town Booster Banquet last night. Great night for a great cause! We especially enjoyed the... http://t.co/7alwLVVAzJ
    Wed, 05/06/2015 - 10:58