Advertising — What to Cut, What to Keep

Advertising is probably part of your marketing budget, and you can reduce costs in this area, although you shouldn’t completely eliminate advertising or you risk losing market share.

Consider radio advertising rather than television advertising during tough times. You might evaluate the trade publications in which you place ads and narrow them down to the top publications, skipping the smaller ones, so you reach the heart of your target market. You might refocus your marketing, targeting it to specific segments of the marketplace — segments where you know it will pay off.

In economic hard times, you should also market your company and brand in ways you may have previously overlooked. Don’t underestimate the power of billboard advertising, which is relatively inexpensive and potentially visible to thousands of people. 

How have you adapted your advertising efforts in today’s tough economic climate?

Envoy has vast experience with advertising campaigns, and we can advise you about what type of advertising will work for your business. Then we’ll help you make it happen.