- January 20, 2016 -

Get The Most From Your Online Video

There’s no doubt about it, online video has absolutely exploded over the last few years. According to Cisco, video will account for 69% of all consumer internet traffic by 2017, increasing to 80% by 2019 . The best part about online video in my opinion? The vast array of places it can be used.

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- January 6, 2016 -

Envoy Holiday Video: Behind the Scenes

When it came to our 2015 Envoy holiday e-mail card, we decided to throw caution to the wind and be more radical than we’ve ever been. We decided that we would be … earnest. I know, shocking. So we decided to try to capture a scene of peace and calm that embodied the spirit of the “Giving” season, and maybe just a bit of wonderment as well.

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- December 23, 2015 -

Communicating Sustainability

It’s been clear for a long time that human-kind’s food production network without oversight, can have a negative effect on our environment. But what hasn’t been clear is that there are many industries working to create more sustainable practices relating to production, packaging, storage and distribution for decades. One of these industries is the dairy industry.

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- December 10, 2015 -

The Benefit of Pets in the Workplace

I am fortunate to work for and with a group of people that I don’t mind seeing on a daily basis — usually. Then there is the small group of part-timers. They have no set schedule, no assigned milestones and do not contribute anything in the completion of tasks. Their sole purpose is to bring some fun and fur to the routine. They are…The Dogs of Envoy.

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- November 18, 2015 -

Producing Healthcare Video

As a writer/producer, I’ve shot TV commercials and web videos in a variety of healthcare settings over the past 15 years — from small, Midwest community hospitals to several large, tertiary-care academic medical centers in Nebraska, Iowa and California. During that time, I’ve developed a few tips, tricks and rules that I follow in order to end up with a happy client (and a happy me).

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- October 29, 2015 -

The Importance of Networking

In November 2015, I will celebrate nine years at Envoy. I have networking to thank for that. Well, maybe not for the nine years, but at least for the interview and opportunity.

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- October 14, 2015 -

Picking Stock Photography

In the world of stock photography … there’s the good, the bad and the really ugly. It’s our job to help lead our clients in the right direction. Here are a few things I consider in my search for the perfect stock photo…

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- September 16, 2015 -

Interning at an Agency

Intern has never been considered a glamorous position. In fact, for students about to enter the corporate world, the word intern can fill them with dread. It conjures up images of a skinny, scared college kid scurrying around a busy office to make copies or get someone’s coffee order…

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- September 9, 2015 -

Top 10 Tips for Email Marketing

Email Marketing: I know it works, our clients believe it works and we have great case studies that show it is a vital component of a marketing campaign. So let me try to put my love of email marketing into a short post.

Here are the top ten things I believe that marketers must do to make email marketing effective…

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