- November 18, 2015 -

Producing Healthcare Video

As a writer/producer, I’ve shot TV commercials and web videos in a variety of healthcare settings over the past 15 years — from small, Midwest community hospitals to several large, tertiary-care academic medical centers in Nebraska, Iowa and California. During that time, I’ve developed a few tips, tricks and rules that I follow in order to end up with a happy client (and a happy me).

Read More

- October 29, 2015 -

The Importance of Networking

In November 2015, I will celebrate nine years at Envoy. I have networking to thank for that. Well, maybe not for the nine years, but at least for the interview and opportunity.

Read More

- October 14, 2015 -

Picking Stock Photography

In the world of stock photography … there’s the good, the bad and the really ugly. It’s our job to help lead our clients in the right direction. Here are a few things I consider in my search for the perfect stock photo…

Read More

- September 16, 2015 -

Interning at an Agency

Intern has never been considered a glamorous position. In fact, for students about to enter the corporate world, the word intern can fill them with dread. It conjures up images of a skinny, scared college kid scurrying around a busy office to make copies or get someone’s coffee order…

Read More

- September 9, 2015 -

Top 10 Tips for Email Marketing

Email Marketing: I know it works, our clients believe it works and we have great case studies that show it is a vital component of a marketing campaign. So let me try to put my love of email marketing into a short post.

Here are the top ten things I believe that marketers must do to make email marketing effective…

Read More

- August 24, 2015 -

Welcome to the New EnvoyInc.com

Ever notice how nurses tend to neglect their own health? Or how hair stylists often don’t have the most, well, stylish hair? The same sort of thing goes for advertising agencies – or this one, at least. You see, when you work all day focusing like crazy on your clients, you tend to forget that you occasionally need to market yourself…

Read More