- August 19, 2016 -

Choosing the Right Font

Easily the biggest concept I overlooked as a budding designer was the impact that fonts have on design. Regardless of how outstanding your layout and copy are they can easily be ruined by a terrible font choice.

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- June 23, 2016 -

Fostering a Creative Culture

Over the past 20 years, I’ve worked at several companies, each with its own culture. Some encouraged and valued innovation and creativity; others feared straying too far from the familiar.

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- June 2, 2016 -

A Pint of Craftsmanship

As a designer and student of the arts and crafts, I’m more than happy to see the popularity of hand-made items on sites like Etsy or in the local businesses centered on artisan items like furniture or hand-carved musical instruments, and even in the farmers market and the craft brew industry.

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- May 10, 2016 -

The REAL Value of a Good Keyword Strategy

Forget what you’ve been told about the “so-called” advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning keywords into a giant marketing black hole — where time and money goes in, but the returns don’t often materialize.

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- April 21, 2016 -

Boys Town National TV Spots: Keep It Simple, Son

A couple of years ago, Boys Town was presented with the opportunity to partner with cable television giants HGTV and DIY to air television commercials across the nation.

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- March 30, 2016 -

The Ultra Chic Boutique

My favorite example of Cause Marketing is something that I get to work on year after year, something that’s very near and dear to my heart. The Ultra Chic Boutique is an incredible event that our local dry-cleaning client, Max I. Walker, has been putting on for the past nine years.

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- March 15, 2016 -

New Staff, New Changes

As Envoy continues to grow, we’ve been able to create an environment that not only attracts some of the very best and brightest in our profession – we’re also able to provide them with the opportunity to advance their skills, capabilities and expertise. That’s why we’re pleased to share some exciting news about new staff members, staff redeployment and agency leadership.

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- February 25, 2016 -

Interning At Envoy

As a recent graduate, I’m still unsure of what I want to do for the next 40 years of my life. I still can’t believe how young our society forces people to dictate the rest of their life at such a young age. Picking what you want to do forever with a major when you’re 20 is unrealistic in my opinion.

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- February 10, 2016 -

Pay It Forward

We have all heard the amazing stories of individuals who “pay it forward,” but it wasn’t until recently that I experienced the amazement of this force of gratitude first hand.

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