- May 10, 2016 -

The REAL Value of a Good Keyword Strategy

Forget what you’ve been told about the “so-called” advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning keywords into a giant marketing black hole — where time and money goes in, but the returns don’t often materialize.

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- April 21, 2016 -

Boys Town National TV Spots: Keep It Simple, Son

A couple of years ago, Boys Town was presented with the opportunity to partner with cable television giants HGTV and DIY to air television commercials across the nation.

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- March 30, 2016 -

The Ultra Chic Boutique

My favorite example of Cause Marketing is something that I get to work on year after year, something that’s very near and dear to my heart. The Ultra Chic Boutique is an incredible event that our local dry-cleaning client, Max I. Walker, has been putting on for the past nine years.

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- March 15, 2016 -

New Staff, New Changes

As Envoy continues to grow, we’ve been able to create an environment that not only attracts some of the very best and brightest in our profession – we’re also able to provide them with the opportunity to advance their skills, capabilities and expertise. That’s why we’re pleased to share some exciting news about new staff members, staff redeployment and agency leadership.

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- February 25, 2016 -

Interning At Envoy

As a recent graduate, I’m still unsure of what I want to do for the next 40 years of my life. I still can’t believe how young our society forces people to dictate the rest of their life at such a young age. Picking what you want to do forever with a major when you’re 20 is unrealistic in my opinion.

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- February 10, 2016 -

Pay It Forward

We have all heard the amazing stories of individuals who “pay it forward,” but it wasn’t until recently that I experienced the amazement of this force of gratitude first hand.

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- January 20, 2016 -

Get The Most From Your Online Video

There’s no doubt about it, online video has absolutely exploded over the last few years. According to Cisco, video will account for 69% of all consumer internet traffic by 2017, increasing to 80% by 2019 . The best part about online video in my opinion? The vast array of places it can be used.

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- January 6, 2016 -

Envoy Holiday Video: Behind the Scenes

When it came to our 2015 Envoy holiday e-mail card, we decided to throw caution to the wind and be more radical than we’ve ever been. We decided that we would be … earnest. I know, shocking. So we decided to try to capture a scene of peace and calm that embodied the spirit of the “Giving” season, and maybe just a bit of wonderment as well.

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- December 23, 2015 -

Communicating Sustainability

It’s been clear for a long time that human-kind’s food production network without oversight, can have a negative effect on our environment. But what hasn’t been clear is that there are many industries working to create more sustainable practices relating to production, packaging, storage and distribution for decades. One of these industries is the dairy industry.

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- December 10, 2015 -

The Benefit of Pets in the Workplace

I am fortunate to work for and with a group of people that I don’t mind seeing on a daily basis — usually. Then there is the small group of part-timers. They have no set schedule, no assigned milestones and do not contribute anything in the completion of tasks. Their sole purpose is to bring some fun and fur to the routine. They are…The Dogs of Envoy.

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