A strong brand is immediately clear, connects with customers and is powerful enough to shape decisions. In short, it is a company’s identity. Envoy knows that a brand is a dynamic asset that, when developed and executed properly, can make a significant difference in any organization’s success.
Envoy develops comprehensive plans that not only help our clients evaluate their best opportunities and appropriate solutions but also provide measurement and analytic tools to judge our level of success.
Effective direct marketing depends on careful targeting, unique messaging and precise placement. Envoy helps clients through every step of the direct marketing process, from finding the right people to delivering the message via the best medium.
From concept development to copywriting, Envoy has the resources to ensure that your campaign is a success. Our bright and talented creative team brings to the table ideas and concepts that work and which are unique and original to your business.
Media Planning and Placement
Media is the vehicle that delivers your message. Based on the overall strategic plan, a media plan focuses on the best method and timing to reach your target market. Envoy negotiates rates to obtain the most effective combination of reach and frequency. Whether you’re interested in print, radio or television, Envoy has the expertise to conceptualize and produce ads that work for your business.
Public and Media Relations
Maintaining your organization’s image in the public eye and in the media is crucial to success. Furthermore, ensuring that your organization receives the media coverage it deserves requires a team that knows its way around the media. Envoy’s experienced public and media relations staff can help build your company’s image and garner media coverage through press releases, industry articles and more.
Event and Trade Show Marketing
Special events and trade shows require time and energy that some companies just don’t have. Envoy is skilled at planning your special event, from reserving the location and sending out invitations to arranging décor and planning the menu.
Trade shows are an opportunity to highlight your company among your peers and competitors, and these events require careful planning, concept development and coordination. From designing the booth graphics to producing the materials you’ll hand out, Envoy has the professional resources you need to make your trade show experience a success.
Website Design and Marketing
A website is one of the most effective tools an organization can implement. It provides information to your prospects and facilitates customer communication, serving as a window into the homes and offices of your target market. Envoy’s skilled Web designers can build a website that will achieve what you need it to.
Search Engine Optimization (SEO)
Once your website is up and running, it does no good if prospects and customers can’t find it. Envoy’s experienced Web team understands SEO, and we use it effectively to make your website a success.
What if your website didn’t just sit there but actually involved visitors? Envoy’s team includes interactive production experts who can make your website work harder for you.
Think Twitter, Facebook and blogging are just for kids? Think again. Social media provides one of the fastest, most viral ways to spread news and information about your company. Used cleverly, social media can help establish you as an industry expert, give you an edge over competitors and win business.
Although most organizations have mastered multichannel marketing, few are consistently successful with cross-channel marketing. Envoy understands how to support a single campaign using multiple channels to deliver a clear, consistent message.